Electrical Brand Page: Duracell


Introducing the world's first dual portfolio of professional batteries

Power Your Profitability

Duracell Procell understands how critical it is for professional end users to drive the profitability of their businesses. When it comes to batteries, this can be achieved through minimizing costly battery replacements.

Duracell Procell has discovered that a way to dramatically extend alkaline battery life and cut replacement costs is to engineer device-specific industrial alkaline batteries, each with unique power profiles.

Shop Top Duracell Procell Professional Categories

Watch The Power Of Procell

Procell Dual Portfolio

The world's first dual portfolio of professional batteries: Procell Alkaline Intense Power, for high-drain professional devices, and Procell Alkaline for general-purpose devices.

About Duracell Procell

Procell is a premium professional battery brand, exclusively serving the professional market. Procell Alkaline batteries are used by millions of professional end users and leading professional OEMs (Original Equipment Manufacturers) around the world. These batteries are known for their quality, reliability, performance, and service. Design, safety, manufacturing, and qualification follow Procell's stringent battery standards, which incorporate parts of the ANSI and IEC battery standards.